300ml / 10oz

Illuminating cleansing shampoo for blonde or highlighted hair.
Brightens the hair colour and corrects brassiness, without making the hair grey.
For shinier hair with the glow of a white pearl.

Banish brassiness
Maintains blonde and highlighted hair
Adds shine

Out of stock

Bleached blonde or highlighted hair is high-maintenance and requires continual touch-ups.
To counteract unwanted warm tones, deeply pigmented violet enriched products are required in between colour services. The Balmain Illuminating Shampoo White Pearl, enriched with pure violet pigments, helps to refract unwanted warm tones and brightens the hair colour.
The silver shampoo gently cleanses, while providing optimal hydration to the hair.
Especially developed for ash blonde and highlighted hair.
Infused with the signature blend of Argan Elixir and Silk Protein to repair the hair from within.

Our formulations are updated from time to time as part of our commitment to innovation. As such, the ingredient list shown here may vary from the box of the product depending on time and region of purchase.

Apply to wet hair, massage softly and leave in for at least 3 minutes, rinse thoroughly.
Repeat the treatment until the desired result is reached.
Due to the permanent brightening effect which can’t be washed out, excessive use is not recommended.
Do not use the hair lightener on skin or clothes.

Use The Illuminating Shampoo in combination with the Ash Toner to maintain the correct hair colour in between colour services